Dictionary of sociology. 2013.
experiencing focus groups — Focus groups that enable a client to listen to consumers thoughts and feelings regarding specific products and services … Big dictionary of business and management
exploratory focus groups — Focus groups that aid in the precise definition of a problem, in pilot testing, in generating hypotheses for testing, or suggesting concepts for further marketing research … Big dictionary of business and management
telephone focus groups — Focus groups that are conducted by means of audioconferencing or videoconferencing … Big dictionary of business and management
Focus group — Focus groupe Un focus group (ou groupe de discussion) est une forme de recherche qualitative qui prend forme au sein d un groupe spécifique culturel, sociétal ou idéologique afin de déterminer la réponse de ce groupe et l attitude qu il adopte au … Wikipédia en Français
focus group — ➔ group * * * focus group UK US noun [C] ► MARKETING a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company s market research: »The agency commissioned a study… … Financial and business terms
focus group — focus groups N COUNT A focus group is a specially selected group of people who are intended to represent the general public. Focus groups have discussions in which their opinions are recorded as a form of market research … English dictionary
on-line focus groups — A form of Internet research in which participants attend a virtual focus group meeting held at a website. It is particularly useful if collecting all the group participants in one location is difficult … Big dictionary of business and management
Focus group — Marketing Key concepts Product marketing · Pricing … Wikipedia
Focus groupe — Un focus group (ou groupe de discussion) est une forme de recherche qualitative qui prend forme au sein d un groupe spécifique culturel, sociétal ou idéologique, afin de déterminer la réponse de ce groupe et l attitude qu il adopte au regard d un … Wikipédia en Français
focus group — A group of citizens employed by image specialists to test out party approaches and ideas, in order to allow party strategists to tailor and package ideas appropriately. Deriving from the United States, moderate discussions take place among a… … Glossary of UK Government and Politics
